Operating profit 13,958 million yuan

2010 to achieve the company operating income 13.39 billion yuan, an increase of 11.45%; Operating profit 13,958 million yuan, an increase of 12.13%; The parent company 10,029 yuan, belong year-on-year increase in net 18.76%; Earnings per share 0.71 yuan. Every 10 strands of distributing cash dividend.50 yuan.
Comprehensive basic stability margin, food sales are growing faster. The company integrated 57.33%, year-on-year drop in gross margin for 0.21 percentage points. The main reason is the gross margin 65.46% beverage business as the operating income growth for 10.92%, and low margin business income growth for food sales 15.20%, make comprehensive c.m decline.
Sales, management fee rates rise, financial rate reduced. Report period cost of sales to produce 39,800 million yuan, an increase of 11.7%, sales year-on-year increase for 29.72%, significant 0.07 percentage points. Management fee 17,484 millionMBT Kipimo yuan, an increase of 15.41%, management fee, 13.05% year-on-year increase for 0.45 percentage points. The financial costs 470 million yuan, 66.75% year-on-year drop, financial fee, up to meet reduce 0.83 percentage points.
The company set up shop pervasive, 2013 total to 100. As Beijing stores are full, and therefore to open new stores often will become the power for the development of the company. 2010 new open 4 directly-managed stores, make the company MBT Goti has "quanjude" brand February 22 home, "fangshan" brand February 1 FengZeYuan "brand," home, "February 2 home sichuan restaurant" brand February 1 home. Moreover the company still has "quanjude" franchise shops, "FengZeYuan 58 home" brand franchise shops home 1. The company plans to 2011 new open 1 or 2 home retail enterprises and three "three-in-one" mode for the chain enterprises, plan new open four franchise enterprise, set up shop in 2013 to 100.
World cities construction, an enterprise benefit. Beijing to speed up the pace of development of international metropolis, striving to world cities high goals. The development goal of "world city of Beijing puts forward new requirements for commercial services, the municipal government clearly put will play in the international trade center in Beijing, this gives Beijing restaurant industry's development has brought new historic opportunity. In addition, the Beijing municipal government efforts to fight a "world cuisine", the company is Beijing old catering MBT Kisumu2, enterprises in Beijing, is expected to leading the world in the process of city development benefits.
Profit forecast and risk tip: it is expected that the company 2011 to 2013 earnings per share for 0.90 yuan, 1.11 yuanhe 143 yuan. On March 14, 33.35 yuan computations, corresponding closing still-racy 30 times 37 times, and 23 times, considering the construction of Beijing world cities, maintain company "immediately" investment rating. Expanding new companies in the control and talents, cultivate need incubation periods.