Gross margin slightly drop, management

2010 to achieve the company operating income 1.65 billion yuan, an increase of 1.93%; Operating profit Tory Burch Sandals 39 million yuan, 83.11% year-on-year drop; Attribution parent year-on-year, net 25.68% 457 million yuan; Earnings per share 0.03 yuan.
Gross margin slightly drop, management and financial rate rise. The company integrated 56.11%, year-on-year drop in gross margin for 2.48 percentage points, the main reason is the rising prices factors make catering cost increased. Report period cost of sales to produce 1,422 million yuan, an increase of 11.46%, sales year-on-year increase for 8.6%, significant: 0.74 percentage points.Tory Burch Boots Sale, Management fee 7,268 thousand yuan, an increase of 13.3%, management fee, 43.95% year-on-year increase for 4.41 percentage points, the reason is personnel costs. The financial costs 809 million yuan, an increase of researcher, financial fee 4.89% year-on-year increase, for 0.34 percentage points. Small beach 1 to disposal, obtain non-operating income rates rise, make the company net profit RMB than income growth.
To introduce strategy investors, improve the quality of tourism resources. HuaLi holding to the non-public issuance of stocks shares of the company way 5,000 million shares subscribed 53,750 million yuan, the company to raise funds for 10.75 yuan, releases the price. Plan to longquan hotel ascend service level scenic spot and expansion projects, tan zhe si upgrading transformation projects, jie tai si 5A scenic gen 5A upgraded project, Beijing super 8 hotel expansion projects, repay bank loan, another part of the funds used to add liquidity. Tory burch outlet Additional, it is expected that the company after profit above 4.3 million yuan RMB, the capital, according to 1.87 billion in earnings per share calculation above $0.23.
Scenic world construction of city benefit. Beijing to speed up the pace of development of international metropolis, striving to world cities high goals. The development goal of "world city of Beijing puts forward new requirements for the services, the municipal government clearly put will play in the international trade center in Beijing, this gives Beijing tourism development brings new historic opportunity. The Beijing tourism administration believe that tourism will be located in Beijing new strategic industry in the world, and to foster city developing tourism growth for Beijing to the first big industry. And the company for financing, and stronger the jingxi men-tou vallely tourism.