In press vigorously push mobile

Rapid development of private sector in 2010

The launch of high-key appear on many products boat culture and can be regarded as heaven by 2010 China private publishing media company an epitome of rapid development. In fact, by 2010, private booksellers are from traditional press "dependencies" on stage, and may become independent power, sharpens iron books from risk investment had a second round "close contact".

Private bookseller marketing mentality, cost control, the rapid reaction ability make traditional press practitioners emotionally. phone book, e-books, private booksellers have begun to quietly working as audio books.

The rapid development of private sector in a small detail also can be reflected. According to media reports, the Chinese press and private publisher today really "start rich". This from each unit held customer reciprocate meeting is evidenced, draws the gift has risen YiShuiEr land ipad and iphone4, Beijing company more with ten cars as gift reciprocate dealers motivating sales.

The rapid growth of private publishing company, natural to traditional state-owned press brings some pressure. The Chinese academy of social sciences culture industry research center, deputy director of the truth, even ZhangXiaoMing state-owned publishing has arrived the change shall, don't reseek market vigor, after I'm afraid needn't changed, private publishing organization and digital publishing enterprises, morning and evening will instead.

"Conversion" become China's publishing industry of a keyword last year. By 2010 the end of December, the departments of the central government units 148 home press turn enterprises restructuring work completed.

Media analysis holds that state-owned publishing group, xinhua bookstore system restructuring of state-owned publishing mainstream market, retail and channel big pattern has been formed, private publisher is becoming a beneficial supplement of, get policy encouragement, teaching assistant, novels, education publishing, private publisher is its marketization, professional operation, has become the main content provider.