After experiencing two years of sustained high growth,MBT Women's Garissa, the 2011 refrigerator market end can not be an exception,Nike Air Griffey Max Shoes, the scale of growth is slowing down, Ovid Consulting (AVC) released statistics show, 2011,puma for sale, the first three Chinese refrigerator terminal quarter sales of 33.4 million units, an increase of 3.6% growth compared with 2009 and 2010 come down significantly, which the third quarter,soccer shoes sale, sales rose 0.7% negative growth.
the overall size of slowdown and refrigerator production to quickly increase hand in hand, intense competition in the refrigerator or air conditioner market will be staged, the industry said, the market enter the era of the industry reshuffle, business growth depends more on to seize the opponents share to achieve .
home appliances sales of zero growth
property market downturn affected sales of home appliances under the control policies, especially in the purchase order at all levels of city have a direct impact on the city refrigerator market. This year, a market is flat, more growth in secondary and tertiary markets. the overall slowdown is expected to continue in the first half of next year, after six months in order to achieve growth, showing the trend of low to high.
Cai Ying, State Information Center, Information Resources Development Department, assistant director of the figures disclosed to continue to
Ovid Consulting (AVC) analyst Geng Minghua said that this year the growth rate of the refrigerator market is slowing down, one hand is the market size of over 40 million units last year, in such a large base to continue to maintain rapid growth is not realistic. In addition, the countryside policy stimulus dissipates. Two consecutive years of policy stimulus already in advance overdraft part of the market demand, since the replacement of permit and regulatory April appliances to the countryside to strengthen the vendor input and weakened, refrigerator sales year-on-year basic home appliances to the countryside to maintain the state of zero growth.
industry competition has grown more heated
industry scale incremental limited circumstances, the newcomer does not cover the enthusiasm. Hefei Sanyo efforts to expand the refrigerator business, will launch a special Prior to the Sanyo brand Panasonic acquisition and sale of assets of the Southeast Asian white to Haier. Hefei Sanyo in the country not getting the Sanyo brand licensing in the refrigerator, and build their own brands is an inevitable choice.
but Sanyo is not easy in order to gain a firm foothold. Old Haier, Midea, Meiling, Siemens new aspiring high, Skyworth (microblogging), Soavi, distinguished thousand small and medium-sized refrigerator companies Great Leap Forward-style development. Orville advisory data show that the first six brand sales in the third quarter of 2011, Haier, Midea,MBT Sini Shoe Sale, Meiling, may sound,MBT Bomoa Boots, the new flight, Siemens and other combined market share of over 75%, up 0.6 percentage points.
Ovid Consulting analysis, terminal sales in the next four years will remain at 41 million -4600 million units, the compound annual growth rate of 2.8%, the overall scale in a high state of adjustment. Geng Minghua said, Therefore, the various enterprises in the channel resources, product differentiation, cost control and other aspects of the competition will be more intense.
written: Southern Reporter Wang Haiyan Huang Yiyi
intern
share:> reports: Hefei Sanyo a separate brand to enter the refrigerator industry in Hefei Sanyo a separate brand. Emperor degrees into the refrigerator industry Siemens refrigerator quality storm added insult to injury microblogging Recommend | SAN official microblogging
the overall size of slowdown and refrigerator production to quickly increase hand in hand, intense competition in the refrigerator or air conditioner market will be staged, the industry said, the market enter the era of the industry reshuffle, business growth depends more on to seize the opponents share to achieve .
home appliances sales of zero growth
property market downturn affected sales of home appliances under the control policies, especially in the purchase order at all levels of city have a direct impact on the city refrigerator market. This year, a market is flat, more growth in secondary and tertiary markets. the overall slowdown is expected to continue in the first half of next year, after six months in order to achieve growth, showing the trend of low to high.
Cai Ying, State Information Center, Information Resources Development Department, assistant director of the figures disclosed to continue to
Ovid Consulting (AVC) analyst Geng Minghua said that this year the growth rate of the refrigerator market is slowing down, one hand is the market size of over 40 million units last year, in such a large base to continue to maintain rapid growth is not realistic. In addition, the countryside policy stimulus dissipates. Two consecutive years of policy stimulus already in advance overdraft part of the market demand, since the replacement of permit and regulatory April appliances to the countryside to strengthen the vendor input and weakened, refrigerator sales year-on-year basic home appliances to the countryside to maintain the state of zero growth.
industry competition has grown more heated
industry scale incremental limited circumstances, the newcomer does not cover the enthusiasm. Hefei Sanyo efforts to expand the refrigerator business, will launch a special Prior to the Sanyo brand Panasonic acquisition and sale of assets of the Southeast Asian white to Haier. Hefei Sanyo in the country not getting the Sanyo brand licensing in the refrigerator, and build their own brands is an inevitable choice.
but Sanyo is not easy in order to gain a firm foothold. Old Haier, Midea, Meiling, Siemens new aspiring high, Skyworth (microblogging), Soavi, distinguished thousand small and medium-sized refrigerator companies Great Leap Forward-style development. Orville advisory data show that the first six brand sales in the third quarter of 2011, Haier, Midea,MBT Sini Shoe Sale, Meiling, may sound,MBT Bomoa Boots, the new flight, Siemens and other combined market share of over 75%, up 0.6 percentage points.
Ovid Consulting analysis, terminal sales in the next four years will remain at 41 million -4600 million units, the compound annual growth rate of 2.8%, the overall scale in a high state of adjustment. Geng Minghua said, Therefore, the various enterprises in the channel resources, product differentiation, cost control and other aspects of the competition will be more intense.
written: Southern Reporter Wang Haiyan Huang Yiyi
intern
share:> reports: Hefei Sanyo a separate brand to enter the refrigerator industry in Hefei Sanyo a separate brand. Emperor degrees into the refrigerator industry Siemens refrigerator quality storm added insult to injury microblogging Recommend | SAN official microblogging
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